Sabrina Lau

Chief Distribution & Marketing Officer
Sabrina has almost 20 years of experiences in Distribution and Marketing in the financial and insurance industry within the High Net Worth market. At Lioner, she will be responsible to lead the group’s ambitious initiatives where she plays a pivotal role in shaping the company’s strategic business plans. Leveraging her strong interpersonal skills, integrated marketing knowledge and pragmatic leadership, Sabrina will be working closely with Group Partners together with the strong Lioner Team across different offices to develop and implement business strategies to further amplify Lioner’s 3 in 1 solutions platform to the next new height.

Before joining Lioner, Sabrina was the Head of Marketing & Distribution at Charles Monat Associates (CMA). During her tenure there for over 7 years, she was responsible for leading professional and business-driven branding strategies to position the international brokerage firm with her extensive integrated Marketing experiences, accompanied with her wide people connections.

Prior to joining CMA, Sabrina had spent over 10 years in Branding and Communications at world renowned banks and insurance companies, such as Citibank, HSBC and Prudential with a primary focus to serve designated target markets through multiple communication tactics via Advertising, Events, Sponsorships, Public relations etc.

Prior to her career, Sabrina lived in England where she graduated in University of Sheffield with a BA degree in Business Management. After returning to Hong Kong, she further attained a Master degree in MSc Marketing at The Chinese University.